A paying user is a unique user, based on Apple ID, who paid for an app or in-app purchases. To see proceeds per paying user, choose Proceeds in the Metrics tab and compare this data to Paying Users. Look for variation in this data for different versions of your app to understand if your updates might have affected user spending. You can also filter this data by different dimensions for more insight. Data is recorded when a customer initiates a transaction on the App Store or in your app.
Note that data for iMessage apps and sticker packs is associated with iOS. In-app purchases include consumables, non-consumables, auto-renewable subscriptions, and non-renewing subscriptions. To see a high-level summary of your in-app purchases, visit the Overview page and look at the In-App Purchases section.
Restored in-app purchases are not included. For more detailed information, click Top In-App Purchases to visit the Units page filtered by in-app purchases. You can view or filter this data by different dimensions for additional insight. On the Overview page, visit the Sales section to see your total sales across all apps, in-app purchases, and bundles you offer, including applicable taxes.
Refunds subtract from the total. Please note that sales totals are recorded when a customer initiates a transaction, not when Apple has successfully billed and collected payment from the user. To see a breakdown of your sales by content type, visit the Sales page.
You can also see a graph of sales per day. Filter or view this data by different dimensions for more details. View your total monthly proceeds and total Units sold, as well as payment details by territory.
This information can be manually downloaded as a monthly report by clicking the Create Reports button, or automatically downloaded using Reporter or the App Store Connect API. Please note the amount you receive may vary due to changes in foreign exchange rate at the time of payment and any applicable withholding tax, which will be applied when the payment is made.
View in English. Measuring App Performance By understanding how users discover and interact with your app, you can create even better app experiences that help grow your business. App Downloads Find out how many times your app has been downloaded — and get breakouts by territory, device, and source — by viewing Total Downloads.
App Store Conversion Rate The conversion rate helps you understand how often users download your app after seeing it on the App Store. Campaign Performance Campaign links take the user to your App Store product page, and allow you to measure the performance of each of your marketing channels e. Active Devices and Sessions A Session is counted when your app is used for at least two seconds, and Active Devices are those with at least one session during a given period.
For example: Filter by Campaign to see which are most effective at acquiring more engaged users. As we already saw, Google Play Store downloads are still rising, even though the number of apps available for download had dropped a bit during that same period. The Apple App Store app availability numbers are rising each year, but the download growth rate is a lower percentage compared to the Google Play Store. You can measure the success of an app category based on penetration.
According to Statista, these are the app categories with the highest penetration rate among Android users. Some of these categories need to be taken with a grain of salt. For example, look at the top categories on the list. Those apps such as communication apps likely come pre-loaded on all Android devices. But aside from that, this list is a good indication of what types of apps Android users have downloaded apps like WhatsApp, Snapchat, Netflix, TikTok, Spotify, and Tinder.
The average smartphone user spends 3 hours and 10 minutes each day using their device. The average person uses 9 mobile apps per day and 30 apps per month. What does this mean? People are downloading apps and not using them. As you just learned, app usage is not guaranteed after a download. Some of you might be aware of this if your app has already been brought to market. But how do you know if this is happening to you?
The best way to measure this is with retention and churn. Basically, you need to track these metrics. Give users a reason to keep coming back and using your app down the road. No app is perfect. Even the top apps have bugs now and then. Come up with updates and new versions of your app to improve the performance and user experience. We already saw the data to back that claim. If you look at this list, it makes sense. All of the top apps are used for different purposes and could be used on a daily basis.
There is nothing wrong with shooting for the stars. You can still build a mobile commerce app for your business and have plenty of success. But it would be an uphill battle, to say the least, if you wanted your app to be the next Amazon. Can you build an app with GPS map services?
But will it surpass Google Maps? Probably not. Even with a smaller mobile app market share, Apple users still spend more money. But Apple users still dominate app spending, at nearly double the rate of Android users.
Technology usage varies by generation. Mobile app usage is no exception. You probably assumed that younger generations spend more time using mobile apps than people who are older. If so, that assumption was correct.
As you can see from the graph, people between the ages of spend about 1 hour and 15 minutes per day using mobile apps. Even mobile users over the age of 65 spend close to an hour mobile apps every day. Not all mobile usage is created equally. In addition to the differences between operating systems, the usage will also vary by the type of mobile device that people use.
People have smartphones, tablets, desktop computers, and laptops. You can even access content and apps from smart TVs, watches, smart home devices, and smart vehicles. But there are certain categories that are dominated with smartphone app usage.
These are the top categories that people turn to their smartphones for. Logically, it makes sense. People need to access maps and GPS services on the go, so a smartphone is obviously the best choice. People have so many ways to buy online, yet they still choose to use smartphones at a high rate. News and information is another category that jumps out at me.
If you recall from earlier, there are twice the number of smartphones worldwide than tablets 2. But tablet usage is starting to catch up with smartphones. People download more apps on their smartphones and use more smartphone apps on a monthly basis. However, tablets outperform smartphones by a hair when it comes to paid apps or subscription purchases via an app.
The good news is that there are many good tools that let you track all of these things. For freemium tools, we sometimes mentioned some features of the paid versions but without detailing. You can also track the performance of your ad campaigns. The dashboard view lets you analyze the performance of your apps and ads with several easy-to-read charts. Another neat feature is the ability to add events: a review of your app on a blog, a price dropping promotion, an app update, etc.
It makes it easier later on to evaluate the impact of your marketing efforts. We like: Easy to use and nice UX, a lot of great free features.
Its main differentiation is its simplicity and core focus on competition analysis. For instance, it is pretty easy to create watchlists of app competitors and track their performance on a daily basis.
We like: Simplicity, pricing, the watchlists if you keep a free account, team easy to reach. Not so much: Not as many features but they are working on more stuff, including ASO.
Plus you get some nice reports. As on App Annie, you can read the reviews written about your apps around the world.
They have a developer API allowing to interact with reports and account data. We like: Fairly easy to use, hourly rank and app updates tracking, strict privacy policy. To see your download and revenue data, simply link your iTunes or Google Play account to your Sensor Tower account. You can also get Apple Analytics data by connecting your iTunes account. Mobile Action offers app developers a lot of great free tools. Like Sensor Tower, if you link your iTunes or Google Play accounts, you can see download and revenue data for your apps, right in your dashboard.
Get email reports on your apps and integrate third-party analytics solutions.
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